Reward System today, where it stands

  • Reward System today, where it stands

    The retail industry is saturated with talks of proximity marketing, CLOs or card-linked offers, premium customer rewards, privileged customer rewards, premium miles and they are usually colorful with their golds, silvers, diamonds, platinum’s and blacks. For an average Joe looking for a win, this is too complicated to keep track of. There is always that sense of being ripped off, that idea of having your bank give your points to shop more is essentially to spend more. The siloed system is archaic and laced with suspicion.  

    Our average Joe wants to get offers for the places he visits, the shops near him. That is proximity marketing.  Joe does not want to pay for the special price. Although the bigger chains like Starbucks has its app that offer all the caffeinated coolness you desire and the sneaky burger king offering your its best when you are in proximity or luring you away from McDonalds, they are all working on their own. The airline industry may look like it is doing you a favor with the attractive miles offer, but Joe knows it’s a system to keep you loyal to the airline. The simplest need to getting a bigger bang for the buck has turned into a complicated web. Then comes the card linked offers. One place to get all the points redeemed. The problem is the targeted adds, the privacy issues that makes it a not so desirable option. Who among us hasn’t received an add for the item on your phone that you just looked up on your laptop? The fact that you are specifically shown the item at your nearest location and the offer from your bank (debit/credit card provider) can make your skin crawl. The give and take between convenience and privacy is not a comfortable one.

    With the digital world having trained us to be super connected without having to life a finger, the mom and pop shops are losing their clientele as they can not offer you the same services as the big box stores. On the other hand, we as a society are going cashless, we enjoy the point system, we enjoy getting discounts and coupons that enable those discounts.

     With WinWin, you have the option of earning those cherries-on-top through your everyday social media activities and redeeming our ever powerful Sikkas at the stores specified in the events you participate, stores near you that support your communities. If there is a football match ( or Soccer or basketball or a gamming tournament! )  happening and you tweet about it, use this tweet to earn your Sikkas. No intrusion, no privacy violations and no unnecessary adds that makes the world uncomfortable. Plus, it’s a one for all destination. Give us and try! We are here to help you monetize your time on social media and get you discounts at the stores near you! We are the real deal.


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